Even if you have an established audience, you may still not get the amount of leads you want. Lead generation isn’t as complicated as you think, but of course, you have to know what techniques to use.
Here are five of the most proven lead generation methods used by those who’ve seen success:
You probably send out a lot of emails everyday. Did you know that this communication can be one more venue where you can promote your business? People may already know about it, but that doesn’t mean they’ve actually taken the time to check it out. Put a link I your email signature and get it around. It’s an unobtrusive way of selling your product or service; if you already have a relationship with your recipient, then there is a better chance that they will actually click on the link.
We’re already aware that blogging can be helpful when you’re generating leads. But when we get too busy with other things, we can forget why we should blog – to maintain an online presence. It can indeed be tempting when the results are taking too long to show, but keep going anyway. Consistency is the name of the game. When you’ve built a following, you can begin to introduce call to actions.
About Page Optimization
One of the most effective ways of generating leads is simply to have an optimized About page. People go to this page when they want to learn more about you or your products or services. This is also a perfect place to show your personality and to tell people that you are real and that you are passionate about what you do. A call to action here is a smart idea.
The Squint Test
So you’ve done pretty much all that you can possibly do, yet you haven’t achieved your lead generation targets. That could mean that your site still needs some improvement. To know if your web pages are working as they should, try the squint test, which is one of the easiest methods you can use. Open your website and squint while looking at it. What was the first element of your design that got your attention? If it’s not your call to action, then that means your page does need improvement.
Social Media Activity
Finally, if you really want more leads, then you have to know where to find them. There are plenty of places, but it’s undeniable that social media is number one. Yes, you have to make your own business page, fill it with interesting content, promote it and wait for your leads. “Wait” doesn’t actually mean you just sit there. You also need to seek out prospects by checking out their own feeds, profiles or pages. Knowing more about them means getting more ideas to make them interested in you.