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The Use of Social Media for Marketing in the Automotive Industry
The way of communicating today has greatly changed. Today, social media sites is where most of human communication happen and this was made possible through the use of the internet. The use of social media has grown considerably to all industries including the automotive industry.
The aim of automotive social media, which is an auto dealership’s marketing strategy is to see more cars and gain more profit. Since businesses find social media sites helpful, including the popular ones like facebook, twitter, instagram, and YouTube, it is important that they have their own social media accounts. You can reserve your brand, advertise and communicate with your potential customers, making your business more accessible to people. You can also receive feedback regarding your business. if someone makes a negative comment about your cars, then you also have an opportunity to answer and explain thing better to them.
Popular brands have already seen the benefits of using social media. These popular car brands are now spending a lot of social media marketing. These popular brands use videos, tweet messages and social networking impressions for their social media campaigns.
This has resulted in a lot of YouTube views, twitter impressions and many customers have asked to be kept up to date. So now these auto dealership s are using social media to advertise their products.
If your auto dealership has announcements, advertisements, trivial, sales and discounts for customers, then you can use twitter tweets to announce these. Twitter and other social media sites are not being used by popular brand dealerships in order to let people know about their new model releases. There are even brands that hold contests for customers or potential ones in order to promote and publicize their latest models and they actually give out this particular model as the prize to the contest winner. The only thing the company required was to write a tweet about the brand using the correct hashtage in order to join the competition and the more tweets, the more chances of wining the brand new car. With this strategy the company has made good use of social media to attract many customers.
You can build your own local community fan page in facebook and if you get enough likes then you will be known to more customers. By posting ads and photos many people will notice and be interested in your ads and promotions.
another way of communicating and attracting the curiosity of your potential customers is to post YouTube videos on your latest car models and other great car models that you have. It is free to post videos so it is less expensive compared to costly TV and radio advertisements. You can also use Instagram for free and here the photos of your latest car models can be posted for customers and interested people can see and like.
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