Everything About Point of Sale Displays

Retail marketing is an industry that requires years of experience and knowledge in which techniques used are time tested. Retailers are able to make the most from their layouts by analyzing the patterns of their customers inside the store and finding out the trip touch points that can trigger an emotional response.

Pretty much majority of the stores today are highly depending on point of sale display stands. This is intended to encourage trigger the impulse buying of people. It is just that some works more effectively than the rest. Here is a brief overview of the top 3 common POS display units that various marketers are using their stores.

FSDU – known also as Free Standing Display Units that are positioned around shops at the key areas in the customer’s journey. These are useful when you are promoting limited edition products or perhaps, …