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Retail marketing is an industry that requires years of experience and knowledge in which techniques used are time tested. Retailers are able to make the most from their layouts by analyzing the patterns of their customers inside the store and finding out the trip touch points that can trigger an emotional response.
Pretty much majority of the stores today are highly depending on point of sale display stands. This is intended to encourage trigger the impulse buying of people. It is just that some works more effectively than the rest. Here is a brief overview of the top 3 common POS display units that various marketers are using their stores.
FSDU – known also as Free Standing Display Units that are positioned around shops at the key areas in the customer’s journey. These are useful when you are promoting limited edition products or perhaps, short term offers. Due to the fact that it isn’t free standing, they can be easily assembled and disassembled.
These are often redesigned which depend on the promo or season being run and ensures that it looks interesting and exciting. You can see this oftentimes at the entrance of the store where it gets the most attention.
CDU – this stands for Countertop Display Units and as the name implies, they are placed on countertops in an effort to encourage impulse purchases prior customers make payment. Because they are small and that the counter is typically a noisy area filled with different products that are competing for attention, CDU have to be eye catching.
The cutouts are used regularly and they have strong branding in order to alert customers to the product they impulsively buy such as chocolate bars and chewing gum.
Wobblers – these are widely used in big supermarkets and put on at just shelf level to trigger the impulse buying of customers. If you wish to trigger an emotional response from customers, then it can be used to offer inspiration or based.
Well of course, there are many other forms of point of sale display items that retailers are using and they’re becoming more and more creative. Not only that, manufacturers think thoroughly on how they’re going to use and position it on their store since shoppers become savvier these days. POS marketing is more on creating theatre within the store and knowing what is going to trigger buying response from customers and at the same time, new ideas are being tried by top retailers and by their POS agencies.
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