The internet has made many businesses and people to advance in the way they conduct their affairs and when a company intends to recruit news workers they use the online platform since it will reach a wider target and is international and the candidates will increase since millions of people have smartphones which they carry at all times.
Online media advertising and display reaches many people are constantly using the search engines and they are accessible in their locality and even more so, they are not costly.
Newspaper advertising does not have an international audience appeal and it is not possible to target the preferred candidates and the flexibility and the size of the advertisement varies and it is not easy to track how the advertisement is doing, the target is usually not broad, there is very short active window, there are extra administration and design resources and the costs of placing the advertisement is high.
Unlike online advertising which is constantly on the magazines, they are either monthly and periodical and they may not breach many candidates or targets and they are also very costly and have difficulties in tracking how the advertisement is doing but when using the media advertising such as cinema, radio and TV it is possible to reach a once-only target which is broad depending on the time the advert has been aired but there will be very short time for attention and it is very costly to advertise in the media.
Display advertisement such as public transport and billboards are very costly since there are designs and resources of administration included but knowing if the target was reached is difficult and there is also time attention which is very short, but when it comes to using the online advertising there are many advantages since one is assured of speed, it is cost effective, there are automated renewals, there are management and tracking applications, the target is high there is an assured 24 hour coverage, the formatting is limited and one may rely on the quality of the advertisement.
The costs of online advertising are affordable and it is easy to test the approach which works better and select the best facilities of tracking how the advertisement is doing and if it is reaching the target audience and the good thing about online advertising is that one needs only to place a few keywords and get instant CVs of many individuals who matches the requirements of the advertisement place.
Instead of cramming all information of the company in the advertisement there should only be an overview of the enterprise including history which is brief, the location of company opportunities of training that the company offers and other important issues about what is on offer and there may be importance of placing some testimonials of the employers who currently work there so that there are some personal touch.